SOPHIE SZETO

Fashion Business and Promotion

 

“As innovation moves at the speed of light, we embrace change in order to adapt and survive in a digitally active world”. - Bill Henry

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Reinventing Marketing Communications
A dissertation researching into how high street fashion brands can reinvent their ways of marketing to suit the age of the shopper.
Competition
Creating a concept following through from initial dissertation outcomes.
Events Managing
Working with a team, establishing roles needed fairly and to each
individuals forte, creating a student night. All proceeds going to a charity chosen together
as a whole, building team work ethics, as well as having broadened connections.
Visual Merchandising
Defining and promoting the understanding of visual merchandising and
display as a key factor in the promotion of a retailer and explores the link between commence
and cutting edge. To create and present a visual merchandising strategy based on an innovative
concept for a retail store.
International Retailing
Considering the development of international
retailing as a subject area. The project focuses on your understanding of trading
internationally through retailing channels and discussing the issues faced by the retailers.
International retail operations are fundamentally changing the methods by which consumer goods
are manufactured, distributed and marketed globally. To analyse an international brand and
create strategic marketing strategies to market product to the correct market.
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