SOPHIE SZETO

A dissertation researching into how high street fashion brands can reinvent their ways of marketing to suit the age of the shopper.

Creating a concept following through from initial dissertation outcomes.

Working with a team, establishing roles needed fairly and to each individuals forte, creating a student night. All proceeds going to a charity chosen together as a whole, building team work ethics, as well as having broadened connections.

Defining and promoting the understanding of visual merchandising and display as a key factor in the promotion of a retailer and explores the link between commence and cutting edge. To create and present a visual merchandising strategy based on an innovative concept for a retail store.

Considering the development of international retailing as a subject area. The project focuses on your understanding of trading internationally through retailing channels and discussing the issues faced by the retailers. International retail operations are fundamentally changing the methods by which consumer goods are manufactured, distributed and marketed globally. To analyse an international brand and create strategic marketing strategies to market product to the correct market.